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September 13, 2025 - 3:26 AM

The AI Smartphone Race: Apple on the Back Foot

The game has changed. Phones are no longer just about big screens, shiny cases, or who has the sharpest selfie camera. The real battlefield now is Artificial Intelligence. And in this high-stakes race, the big boys are showing their hands.

But here’s the twist: Apple, the name everyone thought would be miles ahead, is dragging its feet.

Picture this. Apple walks into the room, flashes its trademark smile, and whispers about a “smarter Siri.” The crowd leans in, waiting for the magic. Then… nothing. Just smoke. Empty promises. Its so-called Apple Intelligence? More like a nice headline with little muscle behind it. And for Nigerians who shell out over a million naira for the latest iPhone, that’s starting to sound like a bad deal.

Now switch scenes. Across the street, Samsung is making noise. Its Galaxy phones have teamed up with Google’s Gemini AI — and this is no empty talk. The tools are real. Write, translate, create, edit — all in a snap. Then there’s Google’s Pixel, loaded to the teeth with AI tricks that actually work. They’re not just parading features; they’re delivering tools people can use right now.

Think about it: a Nigerian student walks into class, records a two-hour lecture, and in minutes, the phone spits out a neat summary. Or a small business owner in Lagos creates an entire ad campaign from the palm of their hand. Or a farmer in Kaduna takes a picture of diseased crops and the phone suggests treatment — instantly, in Hausa or Yoruba if needed. That’s not fantasy. It’s here, and it’s Android.

So where does that leave Apple? Standing in the corner, looking pretty, but not pulling weight. And Nigerians — practical, value-hungry Nigerians — are beginning to ask tough questions. Why pay a premium when the other guy gives you more for less? Prestige is fine, but in today’s economy, utility talks louder.

Still, don’t write Apple off. If history has taught us anything, it’s that Apple likes to arrive late, then smash the table. Remember how they didn’t invent the smartphone, yet turned it into gold? Or how the Apple Watch went from a “why bother” accessory to the most sold wearable on the planet? They know how to play the long game.

But time is ticking. In this AI race, Android is sprinting ahead, and every month Apple delays, the gap widens. For now, the story is clear: if you want AI that works today, the smart money is on Android. If you want to bet on Apple’s magic tomorrow — well, that’s a gamble.

The AI smartphone war has only just begun. But right now? The house odds favour Android. And Apple, for once, looks like the underdog.

Linus Anagboso
Linus Anagboso
Linus Anagboso is a digital entrepreneur, strategic communicator, and the voice behind The Big Pen Unfilterd — a bold commentary platform known for cutting through noise and exposing truth. Beyond writing, Linus helps brands and changemakers craft powerful narratives, build authentic visibility, and grow influence through strategic communication, branding, and partnership-driven promotion. If you're ready to be seen, heard, and remembered — he's the strategist with the pen to match.
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