The launch of Melania Trump’s meme coin, MELANIA, has sent shockwaves through the crypto market, triggering a sharp decline in the value of the TRUMP coin, the official meme token associated with President-elect Donald Trump.
Key Highlights:
TRUMP Coin Plummets
- TRUMP lost over 40% of its value within hours, dropping from $72 to below $39.
- This sell-off wiped out $6 billion in market value, leaving TRUMP at $46 by Monday, though still reflecting a 68% increase over the previous 24 hours.
MELANIA Token Debut:
- Melania Trump announced the launch of her meme coin, MELANIA, on X (formerly Twitter) and Truth Social, branding it as “live and ready for purchase.”
- The Solana-based token skyrocketed to a $12 billion market valuation within three hours of its release.
Market Dynamics:
- Before the drop, TRUMP had reached a peak market capitalization of $14.5 billion, briefly surpassing top meme coins like Shiba Inu (SHIB) and PEPE.
- Following MELANIA’s launch, SHIB reclaimed its position as the second-largest meme coin.
Meme Coin Drama
Blockchain experts and analysts have raised concerns about the transparency and authenticity of both the TRUMP and MELANIA tokens:
Allocation Details
- MELANIA’s website claims token allocation includes 35% for the team, 20% for the treasury and community, 15% for public sale, and 10% for liquidity.
- However, blockchain analysis reveals discrepancies, with 89% of the initial supply reportedly held by a single wallet before being split into four.
Criticism of MELANIA Token
- Blockchain experts like Conor Grogan from Coinbase and engineer Cygaar have called out issues with the MELANIA token. They cited its questionable origins, poor website security, and lack of alignment with the polished TRUMP token.
Crypto Policy Under Trump
The Trump family’s venture into memecoins comes amid significant crypto policy changes. President-elect Trump’s appointment of David Sacks as the U.S. crypto and AI czar signals a shift toward innovation.
- Sacks announced, “The reign of terror against crypto is over,” during a high-profile “crypto ball,” promising a more supportive regulatory environment for the industry.
What This Means for Investors
As the Memecoin landscape becomes increasingly competitive, investors are left navigating volatile market dynamics influenced by the Trump family’s initiatives. While MELANIA’s explosive debut suggests significant interest, concerns around transparency and security remain critical for long-term success.

