LinkedIn, the professional networking platform owned by Microsoft, has set its sights on the lucrative gaming industry, estimated at a staggering $245 billion as of 2023.
With over 1 billion users globally, LinkedIn aims to enhance user engagement by introducing gaming features to its platform.
The decision to delve into gaming comes as LinkedIn seeks to diversify its offerings and cater to evolving user preferences.
Early reports suggest that the platform is developing puzzle-based games reminiscent of popular titles like Wordle. Games such as “Queens,” “Inference,” and “Crossclimb” are already in development.
Researchers analyzing the platform’s code have uncovered experiments tying player scores to workplaces, potentially introducing a new dimension to professional networking and company rankings.
While the exact launch date remains undisclosed, a LinkedIn spokesperson revealed, “We’re playing with adding puzzle-based games within the LinkedIn experience to unlock a bit of fun, deepen relationships, and hopefully spark the opportunity for conversations.”
LinkedIn’s parent company, Microsoft, boasts a significant presence in the gaming industry with brands like Xbox, Activision Blizzard, and ZeniMax.
However, the extent of Microsoft’s involvement in LinkedIn’s gaming venture remains unclear.
The move aligns with LinkedIn’s strategy to integrate popular tools and features into its platform, catering to its professional user base.
