When it comes to the been an influencer and been in the entertainment industry rebranding is everything.
Amarachi Amusi popularly known as Ashmusy is an influencer and skit maker. Ashmusy has come out to lament about how people attribute her success to Men.
She made this revelation at an interview with punch beat. She talked about how sad it made her feel when society attributes women success to men and how it is time to change the narrative.
The influencer who took time off social media to rebrand herself and her brand, said it was a long time coming and she is happy with the decision and her new self.
She has this to say:
“Linking a woman’s success to men can be annoying and hurtful. That is the reason I want to rebrand myself. It can be hurtful when a young girl works so hard, and all her efforts are linked to a man.
After I reflected on everything I had been doing so far, from my dressing to my videos, I decided to correct them by changing that narrative. I am still an entertainer and I still have to entertain in some way, but it will be done in a better way.”
“The idea of rebranding myself has been in my head since 2022, but I just wanted to be sure I was ready; and also I wanted clear all my pending deals. I felt the need to leave that stage for another one.
“Covering up myself (in outfits) is a part of my rebranding. I hated the fact that a man was said to be the source of my success. That narrative was hurtful, because I know how hard I work to make every single dime. I will ascribe my success to God, consistency and hard work.”
Ashmusy also talked about her journey and how it was not an easy one. However she is proud of herself and everything she has achieved and also grateful to her family who have been supportive.
“I have been able to build myself to a certain level in every aspect without having to depend on any man. My family has been supportive too.”
It’s amazing to hear women talk about their achievements and their journeys without involving men.
