Philip Kayode Moses, better known as Pheelz, is a record producer and vocalist who has expressed regret about the decline of true musical love among Nigerian musicians.
During an interview with media personality Ehiz on The Dadaboy Show, Pheelz claimed that Nigerian musicians are now more focused on the lucrative music industry than the art form itself.
He asserted that Nigerian manufacturers, entrepreneurs, and artists are all the same, reason being that it’s now looking like a business and not a passion. People seem to dive into the music industry for vibes.
Still, he stressed that only great music can endure, and cautioned against relying too much on marketing tactics.
He stated that:
“We Nigerian artists are losing that love for music. It’s starting to become manufacturing. It’s starting to feel like we’re manufacturing soaps like we are making iPhones.
“It’s starting to feel repetitive like we’re losing our creative sauce and our creative essence. It’s becoming work. Now, it’s harder to promote than to even make the music. Now, it’s becoming about promotion and marketing, not even about the art of it.
“I don’t know about anybody else but for me, it’s about the music. I think that’s the most important thing. That’s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn’t be really focused on that. The way we market music now was not the same way we used to market music.
“When people say stuff like, ‘It doesn’t even matter if the music sounds good, if you no get money to push am e no go blow.’ That kind of thing hurts me. I’m like, then what are we doing? If we don’t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?
It’s good to see veterans pushing for the betterment of the music industry.
