Nigerian filmmaker and content creator Eniola Olanrewaju, popularly known as Korty EO, has been revealed as the new face of Adidas in Nigeria.
Images from the campaign, shot by photographer Thompson Ekong, began circulating widely on social media on Saturday, July 4, 2026, with Korty featured as the face of the Adidas Superstar line.
The deal comes just weeks after Korty interviewed billionaire businessman Tony Elumelu, Chairman of Heirs Holdings, for her YouTube series Flow with Korty.
In that conversation, published on June 21, Tony Elumelu credited luck as a major factor in his success, telling Korty: “At times, you don’t get successful because you are the best in class or because you are the fittest or most energetic. Sometimes, you need luck and I am a product of luck.” The episode has since gathered over 200,000 views on YouTube.
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Several fans expressed joy at Korty’s latest endorsement deal. One user on X wrote: Can’t lie, I’m so proud of Korty. That fire Adidas collaboration and the Elumelu interview in less than a month is bonkers.” Several other fashion and lifestyle pages, including Culture Nerds and Confam Sounds, also shared the campaign images, describing the partnership as a sign of her growing profile.
Who is Korty EO
Korty EO, 27, is a Nigerian filmmaker, storyteller and YouTuber known for her interview series Flow with Korty, which has built a reputation for drawing candid, unscripted conversations out of public figures. The channel has surpassed 390,000 subscribers, with several episodes crossing one million views.
Beyond the Elumelu interview, the series has featured extended conversations with several celebrities, including Asake, Tems, Asa, Temi Otedola, and Olamide. In one widely discussed episode, Asake spoke about leaving home at 15 against his father’s wishes and his loyalty to fellow artist Olamide, saying: “Even if I become the President of America, Baddo will always remain Baddo to me.” In another, Tems revealed she had never been in love, a moment that drew significant attention online. Olamide, in his episode, described himself in one word as “peaceful” and spoke about still feeling nervous before live performances.
Korty’s style, which is built around unhurried, informal conversations rather than the conventional studio interview format, has positioned her as one of Nigeria’s most favorite digital creator.
