Chioma Nnadi has been set to take over as head of British Vogue.
The London-born journalist and editor of Vogue’s US website has become the first Black female head of the fashion title, “head of editorial content.”
The announcement followed a weekend of fashion shows, dubbed by attendees as “Anna Wintour’s flex”. The shows had been partly overshadowed by Vogue World,
“Is there pressure? Yeah, there’s definitely pressure – it’s Vogue,” Nnadi said while speaking from her home in New York.
“It still means something to be in Vogue, it still has authority. [And there’s pressure] because of Edward. He broke new ground. It’s more than being part of a magazine – it’s part of the cultural conversation.”
According to Nnadi, her focus will be on “digital storytelling” and keeping Vogue “interactive” with readers.