The cryptocurrency exchange MEXC has shared that it will be focusing on everyday traders and expanding beyond crypto into other types of assets under its new chief executive officer, Vugar Usi Zade,
In an interview on Wednesday, April 8, 2026, Usi Zade explained that memecoins are still relevant, but the real change is happening in financial systems globally.
“Everything has kind of become a meme at this point,” he said.
He pointed out that assets like gold, oil, and stocks now react quickly to news, social media posts, and political comments, in much the same way memecoins have always moved. According to him, “meme coins were driven by social sentiment, virality, speculation,” and those same forces are now visible across global markets.
Based on this view, MEXC plans to give its users access to more than just cryptocurrencies. The company is preparing to introduce tokenised stocks, commodities such as gold and silver, and prediction markets, where users can trade on the outcome of real-world events.
Unlike other major exchanges such as Binance, OKX, and Bybit, which have been building services for institutional investors, MEXC is focusing on retail users. Usi Zade said that about 98% of activity on the platform comes from individual traders.
“Retail is our bread and butter,” he said.
The company’s zero-fee trading model remains central to this approach. MEXC said the model returned about $1.1 billion to users in 2025.
At the same time, the exchange is working to improve trust after past issues. In 2025, MEXC faced criticism following a case in which about $3 million in user funds were frozen. The company later admitted that its internal processes had not kept pace with its growth.
Usi Zade acknowledged this directly, saying compliance had been “one of the key missing points in MEXC’s growth.” He added that the company is now in discussions with regulators in Europe, the Middle East, and Southeast Asia, with the aim of becoming “more transparent, more compliant.”
Despite these concerns, MEXC has continued to grow. Reports show the exchange reached the second position globally by trading volume at the end of 2025, with about 5% market share and strong year-on-year growth.
For traders, especially in markets like Nigeria where retail participation is high, MEXC’s direction is practical. The platform is building around what many users already do: follow trends, react to news quickly, and look for short-term opportunities.
The key question is whether MEXC can improve its systems without slowing down the fast listings and wide range of tokens that attracted users in the first place.
