Underwriter Uses Loyalty Programs To Win Over Nigerians

Loyalty Programs

In Nigeria’s insurance sector, Heirs Insurance Group, an underwriting company, has launched its first loyalty program.

Customers may take advantage of amazing discounts from a broad range of retail partners across the country with this program, which promises benefits beyond insurance.

Customers who showed their loyalty card at partner sites would receive up to 50% off items or services, according to the insurance company.

Transcorp Hilton Hotels, I-fitness Gyms, 3AL Automobile Garage, Oriki Spa, Roving Heights Bookstore, and Figo Digital Business Cards are some of the current partners in the Heirs Insurance Rewards program.

Ifesinachi Okpagu, Chief Marketing Officer at Heirs Insurance Group, made the following statement regarding the new product: “Insurance should be incorporated into our daily lifestyle.” That is the idea behind Heirs Insurance Rewards, a strong loyalty program that honors clients for their business in addition to safeguarding their possessions and lives.

“We think that insurance should offer immediate benefits in addition to what it does now, and
we appreciate our partners’ cooperation in helping us to make this vision a reality.”

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