Super Bowl Breaks TV Viewership Records From the Taylor Swift Effect

Taylor swift Super Bowl TV viewership

The Super Bowl this year, which took place on February 11 and featured a game between the Kansas City Chiefs and the San Francisco 49ers, set a new record for television viewership. It attracted an average of 123.4 million viewers, making it the highest number of people watching the same broadcast in television history.

The CBS broadcast alone drew in 112 million viewers, marking the largest audience ever for a single network. Additional viewership was measured across various platforms including Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital properties. Paramount+ reported record-breaking viewership, contributing to the most-streamed Super Bowl ever, although exact streaming data wasn’t provided.

The game took place at Allegiant Stadium in Las Vegas, Nevada, with kickoff at 3:30 p.m. PT/6:30 p.m. ET. The halftime performance was headlined by Usher, along with A-list guests including Alicia Keys, H.E.R.,, Lil John, Ludacris, and Jermaine Dupri.

As always, the Super Bowl featured a host of celebrities including Ariana Grande, Kim Kardashian, Khloe Kardashian, Ciara, Lizo, Lady Gaga, Elon Musk, Justin Bieber, and wife Hailey Bieber amongst others. Notable among them was a Verizon spot featuring Beyoncé and Tony Hale, in which Beyoncé announced her upcoming country album, “Renaissance Act II,” set for release on March 29.

In addition to the football and entertainment, there was particular interest in Taylor Swift’s presence at the game due to her relationship with Chiefs player Travis Kelce. While some data suggested Swift’s attendance may have boosted NFL ratings, the impact was not entirely clear. Nonetheless, Swift’s presence alongside Blake Lively and Ice Spice drew attention, particularly when she celebrated the Chiefs’ win by kissing Kelce at the end of the game.

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