Spotify has reported that Nigerians spent 1.3 billion hours on its platform in 2025, showing continued growth in the use of streaming services across the country.
According to data released as part of Spotify Wrapped 2025, daily streaming in Nigeria increased by 23 per cent over the year. The company linked the expansion to wider smartphone ownership, improved internet access, and more affordable mobile data plans.
Spotify also introduced a new measure, referred to as Listening Age, which showed that the average Nigerian Spotify user is 25 years old. The company said this places Nigeria among the youngest and most active digital music audiences globally.
One of the more notable developments in 2025 was the strong performance of emerging artists on Spotify’s local charts.
Four new acts broke into Nigeria’s top 10 most-streamed songs:
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Fido – “Joy is Coming” (#2)
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Kunmie – “Arike” (#3)
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Faceless – “Venus” (#4)
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FOLA – “Lost” (#6)
Despite the rise of new musicians, major artists remained at the top of Nigeria’s rankings.
Spotify reported that Davido’s “With You” featuring Omah Lay was the most-streamed song in Nigeria in 2025, while Wizkid’s album Morayo ranked as the most-streamed album.
Asake placed three albums in Nigeria’s top 10 list, a result Spotify said showed strong catalogue performance and continued listener interest in his previous work.
The most-streamed Nigerian artists on the platform in 2025 included:
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Wizkid
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Seyi Vibez
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Asake
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Burna Boy
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Odumodublvck
Spotify’s data also showed wider representation among female artists. Ayra Starr retained her position as Nigeria’s most-streamed female artist in 2025.
Other female musicians who featured prominently included:
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Tems
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Smur Lee
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Tiwa Savage
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Sunmisola
For the third year in a row, Spotify said Nigeria continued to be one of the strongest sources of African music played outside the continent.
The most-exported Nigerian artists in 2025 included:
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Burna Boy
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Tems
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Rema
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Ayra Starr
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Wizkid
Rema’s “Calm Down” was listed as the most-exported Nigerian song on Spotify. The company said the track continues to generate international attention through playlists, radio airplay, and commercial licensing.
Spotify also reported rapid growth in podcast use in Nigeria.
Listening hours rose by 97 per cent in 2025, while podcast creation increased by 48 per cent.
The company said religious and faith-based podcasts were the most-streamed non-music content in the country.
Phiona Okumu, Head of Music for Sub-Saharan Africa at Spotify, said Nigeria remains a leading market for the company in the region.
“Nigeria’s 2025 Wrapped shows an industry that continues to grow in both audience and influence,” Okumu said in a statement. “Listeners are responding to new artists while remaining loyal to established performers.”
