Meta has introduced a new programme offering up to $3,000 in monthly payments to content creators, as it seeks to strengthen activity on Facebook and compete with rival platforms.
The initiative, known as Creator Fast Track, targets established creators with large followings on TikTok, YouTube and Instagram.
Under the programme, creators with at least 100,000 followers are eligible for $1,000 per month, while those with more than 1 million followers can receive $3,000 monthly. Payments are guaranteed for a period of three months, provided participants meet posting requirements.
Meta stated that the programme is designed for “established creators who are new to or rediscovering Facebook,” adding that it “makes it easier than ever… to grow and succeed on the platform.”
To qualify for payments, creators must publish at least 15 short videos (Reels) within 30 days. The content does not need to be exclusive to Facebook and may include videos already posted on other platforms, as long as they are original and self-produced.
Participants will also receive increased visibility through Facebook’s recommendation system, alongside access to monetisation tools such as subscriptions, viewer tips and brand partnerships.
Meta reported that it paid nearly $3 billion to creators in 2025, marking a 35 per cent increase from the previous year, with short-form video accounting for a large share of earnings.
Despite the financial incentives, the programme is currently limited to creators who:
- Are 18 years or older
- Reside in the United States or Canada
- Have a Facebook page that is at least 30 days old
- Have not posted a Facebook Reel in the past six months
Applicants must also demonstrate consistent audience engagement on their existing platforms.
For creators living in Nigeria, the programme presents limited immediate access, as eligibility is restricted to North America. This means Nigerian influencers, regardless of audience size, cannot apply at this stage.
So far, TikTok remains a dominant force in short-form video, while YouTube continues to expand its monetisation offerings.
Some industry figures have questioned the financial appeal of the programme for top creators. Jordan Schwarzenberger, who manages large influencer groups, said the payments may not be sufficient to attract high-earning creators.
“Most creators over a million followers are going to be making way more money from brand deals or from direct revenue on YouTube,” he said, adding that the payments “don’t even cover production costs for some creators.”
He also noted that audience behaviour may limit the programme’s impact, as users tend to remain on their preferred platforms rather than follow creators elsewhere.
Whether the programme expands beyond the United States and Canada will determine if Nigerian-based influencers can directly benefit from it.
