Google is planning to revamp its advertising sales division by incorporating more AI technology.
This move, however, has sparked worries about potential job displacement within the company.
The restructuring aims to integrate AI into the ad sales unit, a change that follows earlier layoffs this year.
The company’s push towards using AI in advertising operations has been evident, with the introduction of AI-powered tools such as Performance Max (PMax).
These tools are designed to optimize ad placements and generate content more efficiently.
While these advancements are expected to enhance profitability by automating certain ad-related tasks, they might also reduce the need for human involvement.
Approximately 13,500 individuals in the advertising division could be affected by this restructuring.
Google is yet to provide specific details about the changes, leaving employees uncertain about how their roles and responsibilities might evolve. This anticipation has created a sense of readiness among workers for potential adjustments in their jobs.
