The actor with the most engaging online persona is Stan Nze.
Falz, a generally known Nigerian rapper and musician, won the Social Media Awards (SMA) for “fellow with the best use of social media in a crisis.”
The most engaged actress on social media was Nollywood actress Bimbo Ademoye, while the most engaging actor was Stan Nze.
Emmanuel Nwafor, Chief Executive Officer of Alternative Adverts Ltd. and organizer of the awards, praised the honorees’ efforts to use social media to stay outstanding during the award presentation in Lagos.
According to Nwafor, the occasion was held to recognize those people and groups who were dedicated to using social media in original and significant ways.
He pointed out that SMA honored those who were pushing the envelope of what social media could accomplish for good, whether it be by fostering joy, bringing attention to pressing issues, or offering entertaining and informative content.
“We hope that the award will help encourage those into nefarious activities on social media to see a reason to use it for good with the hope of being recognised one day.
“Aside from the awards ceremony, we want to create an atmosphere where social media personalities, influencers, content creators, and brands meet in large numbers, to network, share ideas, and chart a new cause for the future of the industry.
“I must confess that I am surprised to see this number of people here today, it means that we have all witnessed the social media evolution and understand we need to take it seriously.
“The winners announced today are based on the online voting after the auditioning and nomination processes were completed, voting was done from July 1 to Aug. 31,”
Nwafor advised the recipients of the awards saying: “I have a dream that by the fifth or tenth edition of Nigeria’s social media awards, we can stand and celebrate Nigeria’s own social media platform with at least 50 or 100 million downloads.
“So, I task the social media personalities, influencers, content creators here, and even business people to think of becoming social media landlords in another 5 to 10 years.
“But to achieve that we need to be committed to it and deliberate about it as well.
“It is said that data is the new gold, can you imagine the power you will have or the amount of money you can make if you have a social media app with 100 million downloads, which is instant access to 100 million people.”
The most innovative audience engagement campaign on social media was won by TECNO CAMON 20, Steady Night Portrait Master, TECNOMobileNigeria, and Arise News was named the most engaging TV station on social media, according to The News Agency of Nigeria (NAN).
The most popular beauty brand on social media in Nigeria was Lush Hair, while the top e-commerce company using social media was Jumia.
Food influencer of the year was awarded to Ify Mogekwu Kitchen, while the most engaging TV presenter on social media was named Morayo Afolabi-Brown and the most engaging radio station of the year was Cool FM Nigeria.
Simply Tacha was named the top social media influencer of the year, while Shank Comics’ “mapa’mi naaa” got the award for the year’s most popular slang and Indomie was named the most active FMCG brand on social media.
Fashion influencer of the year was awarded to Jeremiah Ogbodo, while the most engaging journalist on social media was Rufai Oseni and the most engaging on-air personality was Daddy Freeze.
Spyro’s song “Who is your guy” was the most popular song of the year, and Odinaka Chukwueze and Pharmsavi’s Choose health always shared the prize for best social media content producer overall.
Josh2funny’s “The Strongest man in the world” audition won for most entertaining content maker.
The greatest tiktok content maker was khloes_gram (Leave them alone), and the best educational content creator was First Aid Specialist Training (FAST) from Chrisland Schools.
Mark Angel Comedy’s “The witch mother in-law” won the prize for best Facebook content creator, while Taaooma’s “E-Suli has suffered” won the prize for best Instagram content creator.
B.O.D @bod_republic won the award for best tweeter; back in school The best YouTube music video was won by By Blaqbonez & Perliks, and the greatest YouTube content creator was named Chukwuebuka Amuzia, @Brainjotter, “the trapped soul.”
The most responsive telecoms firm in Nigeria was named MTN Nigeria; the greatest dance content maker was named TEEE DOLLAR; the blogger of the year was named Yabaleft Online; and the best use of social media in sports was recognized as Betway.