Twitter’s CEO, Elon Musk, recently announced a significant shift in the platform’s content strategy.Â
In a tweet, Musk stated, “We are working on highlighting more banger content from (currently) small accounts. Our current algorithm shows too much from accounts that are big already.”
This move comes as part of Musk’s broader efforts to ensure a more balanced and diverse content ecosystem on Twitter.
By promoting content from smaller accounts, Twitter aims to offer users a wider range of perspectives and voices, reducing the dominance of well-established accounts on the platform.
The change could provide a significant boost for lesser-known creators, giving them more visibility and the opportunity to grow their followings.
