The Nigerian private sector has been urged to use music icon, Ayo Balogun who is popularly known as Wizkid to brand their products.
This call was made by former President Goodluck Jonathan’ s ex aide, Reno Omokri.
In a post on Facebook, the self acclaimed Buhari Tormentor, said using Wizkid as brand ambassador would open international doors for the sector and the country.
He wrote:
When people buy your culture, they will definitely also buy your products. Nigeria has a useless government that does not know this. They are more interested in rehabilitating Boko Haram than in rehabilitating our economy. However, our private sector should not be like them. Use Wizkid to brand your products, the way Jamaica used Bob Marley, and Barbados is currently using Rihanna. Wizkid’s global fan base will buy your products and buy Nigeria! If UBA, for example, were to brand with Wizkid, they can get millions of new account holders in The United Kingdom and Ireland. People do not buy for logical reasons. They buy for emotional reasons. And the world has emotionally connected with Wizkid and his music! As is stands, Nigeria needs Wizkid more than he needs Nigeria.
