In June 2024, TikTok, the popular Chinese short-form video platform, laid off a significant number of its employees across Africa.Â
This move was part of a global restructuring plan announced a month earlier.
The layoffs affected over 100 employees, with those in marketing, content operations, and trust and safety teams being the most impacted.
Nigeria and South Africa were particularly hard hit, with more than half of TikTok’s African team losing their jobs.
These recent layoffs follow earlier cuts in March 2024, even before the official announcement of global job reductions in May.
The restructuring also includes reallocating staff across different teams, such as trust and safety, marketing, content, and product development.
There are expectations of further layoffs in the third quarter of 2024, making this TikTok’s largest layoff effort to date. While some reports suggest that TikTok’s regulatory and political challenges in the United States might have influenced these cuts, employees believe it’s part of a broader review of the company’s operations.
TikTok’s decision to downsize in Africa aligns with a broader industry trend, as other tech giants like Meta and Microsoft have also been reducing their workforce on the continent.
