The global streaming platform Spotify has revealed that Nigeria is the second-highest consumer of podcasts in Africa after South Africa. Spotify’s Podcast Manager for Sub-Saharan Africa, Ncebakazi Manzi, made the announcement in celebration of International Podcast Day.
According to Manzi, the rise of podcast consumption in Nigeria has seen exponential growth over the past couple of years, increasing by 222% between 2021 and 2022.
Spotify’s data revealed that Nigerians aged between 18 – 24 years constituted a large segment of podcast listeners, accounting for 50% of the total streams, for the last 90 days. While those between the ages of 25 and 29 years contribute 21% of the streams.
“With its accessibility and diversity of content ranging from storytelling to information sharing and entertainment, podcasting has become a popular choice for Gen Z listeners,” he said.
The leading local podcasts include The HonestBunch Podcast, I Said What I Said, Menisms, So Nigerian, and Tea with Tay.
Further data revealed that most listeners tune in between 7:00 a.m. and 9:00 a.m., which is the time many commute to work.
The global roundup of the streaming platform showed Nigeria to be second placed, following Brazil, which is one of Spotify’s fastest-growing podcast markets.
After South Africa and Nigeria, Kenya took third place, followed by Ghana and Angola, which took fourth and fifth place in Africa respectively.
