After deliberations on the bidding proposals from two bidders – Globacom Nigeria Limited and Total Promotions Limited, representing MTN, the bid committee of the Premier League on Thursday named MTN Nigeria as the title rights to sponsor the Nigeria Premier League (NPL) for the next four years.
NPL bid committee’s chairman, Shehu Gusau, made it clear that MTN won the bid based on its superior sum of N2.6 billion in its bid proposal, adding that the process arrived at picking MTN was solely based on transparency and fair play.
“Total Promotions, who are representing MTN, have won the title rights of the Nigeria Premier League (NPL) for the next four years. They will be committing N2.65 billion into the title sponsorship over the years,” he said.
Globacom until Thursday had been the title sponsor of the NPL before it pulled out of the deal in December 2009, citing unfavorable circumstances.