Meta is currently engaged in discussions with prominent actors and entertainers, including Awkwafina, Judi Dench, and comedian Keegan-Michael Key, to lend their voices to its MetaAI digital assistant.
Hollywood’s leading talent agencies are actively involved in these negotiations, which could potentially lead to substantial financial agreements, with Meta possibly paying millions of dollars in fees if the deals are finalized.
This move is part of Meta’s broader strategy to bolster its AI capabilities, a sector in which the company is investing heavily.
Meta has already committed billions of dollars towards enhancing its AI infrastructure and expanding its data centers.
Despite these high-profile talks, the outcome remains uncertain, as it is still unclear which actors will ultimately sign on for the project.