The engagement, which took place in Maiduguri, the Borno State capital, marks a significant step toward strengthening collaboration between anti-corruption institutions and digital voices shaping public discourse, in a statement made available to The News Chronicle by the Commission’s spokesperson, J. Okor Odey.
Although the Commission had earlier planned to initiate contact with the group, the association took the lead by paying a courtesy visit to the ICPC office a move seen as a demonstration of solidarity with the Commission’s efforts to promote integrity and accountability in society.
Welcoming the delegation, the Resident Anti-Corruption Commissioner (RACC), Mr. Linus Gubbi, highlighted the immense power of social media in shaping public attitudes and driving social change.
He noted that in the digital era, influencers and content creators occupy a unique position in society and can play a critical role in challenging corrupt practices and promoting ethical values.
Gubbi urged the creators to amplify ICPC’s anti-corruption messages across major digital platforms including Instagram, Facebook, X (formerly Twitter), TikTok, YouTube and WhatsApp.
He further encouraged them to simplify anti-corruption messaging by translating it into local languages and presenting it through culturally relatable content to reach wider audiences.
According to him, creative formats such as short videos, skits and animations can effectively highlight the damaging consequences of corruption and inspire citizens to embrace integrity.
The RACC also stressed the importance of public participation in reporting corrupt practices, urging the influencers to educate their followers on how to report suspicious activities through the Commission’s official communication channels.
To sustain the collaboration, Gubbi assured the association that the ICPC would organise periodic seminars and capacity-building programmes for its members to deepen their understanding of the Commission’s initiatives and strengthen joint advocacy efforts.
Responding on behalf of the group, the Chairman of the Borno State Chapter of the Content Creators and Social Media Influencers Association, Mr. Williams Sunday, thanked the Commission for the engagement and pledged the association’s support in advancing the anti-corruption campaign.
He assured that members would deploy their creative skills and digital reach to support ICPC’s public sensitisation drive, noting that the fight against corruption requires collective responsibility.
Sunday added that the association would produce compelling and locally relevant content aimed at discouraging corrupt practices and promoting ethical conduct across society.
The visit ended on a note of mutual commitment, signalling the beginning of a strategic partnership between institutional authority and digital creativity in the ongoing battle against corruption.
