Brands have a lot to learn when it comes to engaging customers, past, present and future, in an age of social media, social activism and citizen journalism. Consumers have become fiercely vocal, more knowledgeable and empowered. The internet, smart phones and social media have given customers powers which many brands are still struggling to understand how to engage with the empowered customers. These technologies have become enabling tools for the customers. They could also be exploited as engagement tools by brands. Emerging technologies if well managed could make instant communications with various stakeholders possible. Such technologies are more efficient, reliable…
Author: Uche Nworah
It was an evening of conviviality and cheery-hearted conversations about life, politics, economy, family and Anambra as the Senator representing Anambra South, Senator Dr. Patrick Ifeanyi Ubah hosted myself, Sir Willie Nwokoye, Francis Okoye and a few others at his Abuja home on Saturday night. Senator Ubah and I had flown on the same Airpeace flight to Anambra a little over a week ago and as we touched down in Anambra, we had a light banter. I praised him for his courageous interventions in the security architecture of his native Nnewi community which has become a model many are now…
I am going to bed tonight, Friday, 30th April, 2021, a happy man. Earlier today, we witnessed the successful test landing of 4 aircrafts at Anambra International Passenger and Cargo Airport, Umueri. 2 of the aircrafts, commercial planes belong to Air Peace airlines, owned by Chief Allen Onyema, Ide Ihiala, while the other two were private jets that brought guests to the event. One of the private jets belong to Okija, Anambra state -born billionaire, Chief Ernest Obiejesi (Obi Jackson), who was also on board. It was on this same ground, sometime in 2017 that we came for the flag-off…
