Author: Maple Dappa

There are skills every social media expert must possess; this list shows what those skills are to both aspiring social media experts and those seeking to hire them. Copywriting – this is the foundation of social media management since you will be doing a lot of writing on social channels, it is important you know how to draft great copies. Design (graphic and video) – social media has evolved; compelling visuals are needed to keep clients and attract potential clients. Customer service/community management – this is the online customer care of every business, you need to be skilled at providing customer support or…

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We had a meeting with someone recently who has a brilliant idea. She has figured out most of what needs to be in place to execute the idea, but there was a giant wall in front of her – how to get the clients. We spoke with her to provide guidance but we gleaned some insights to share with you in your career or business journey. Ideas and dreams are exciting. Doing the groundwork could be fun. Until it is time to sell yourself, product, or service, cold feet will show up. Selling is not a skill for entrepreneurs only, it is…

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